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Keurig Green Mountain: Relationship with Meijer

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WATERBURY, Vermont - Keurig Green Mountain, Inc., (Keurig) (GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, announces that it is now the exclusive manufacturer of Meijer Brand K-Cup® packs for the Keurig® hot brewing system. Financial terms of the agreement were not disclosed.

“As a valued customer for many years, we’re thrilled to expand our relationship with Meijer by welcoming them into the Keurig brand family,” said John Whoriskey, President of U.S. Sales and Marketing at Keurig. “With Meijer’s steadfast dedication to innovation, quality, and value and our expertise for delivering superior products for our Keurig system, we’re excited to provide Meijer shoppers with a fresh cup of Meijer coffee from their Keurig brewer.”

The new Meijer Brand K-Cup® packs are now available exclusively at Meijer stores. Launching with an assortment of coffees, all Meijer K-Cup® packs will be marked with the Keurig Brewed® seal indicating the product has passed rigorous testing, assuring the quality, taste, and integrity consumers expect from the Keurig® brand.

Keurig® hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. With the launch of the next generation Keurig® 2.0 brewer, consumers are able to brew both a single cup and a carafe of coffee from a Keurig® brand pack. With Keurig 2.0 brewing systems, consumers continue to get the same Keurig quality, simplicity and beverage choice they expect with more than 50 brands and more than 275 beverage varieties currently available, all brewed with Keurig's new beverage-optimizing brewing technology.

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 213 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. For more information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/meijer and @twitter.com/meijerPR or become a fan at www.facebook.com/meijer.

About Keurig Green Mountain, Inc.

As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (GMCR), is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.

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