10.03.05

10.3.2005: Meldung: Green Mountain Coffee Roasters, Inc.: T.J. Whalen Vice President of Marketing

Green Mountain Coffee Roasters Names T.J. Whalen Vice President of Marketing

WATERBURY, Vt.-- March 10, 2005--Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) today announced the appointment of T.J. Whalen as Vice President of Marketing, effective March 14, 2005. The Company also made public its plan to reorganize its sales and marketing responsibilities into separate but related functions, upon the previously announced departure of Dan Martin, Vice President of Sales and Marketing. A search for Vice President of Sales is underway.

T.J. Whalen began his career at Leo Burnett helping his clients develop and launch new consumer products. He led new product and category development efforts as well as consumer and brand promotion for Kellogg"s, Philip Morris, Patagonia and other consumer goods manufacturers. Mr. Whalen began consulting for Green Mountain Coffee Roasters in 2002, helping the Company define its growth strategy and marketing initiatives. He subsequently joined the Company as Director of Brand and Market Development, driving significant growth by expanding Green Mountain"s leadership in single-cup coffee, as well as through expansion of its Fair Trade Certified(TM) and organic coffee lines including Newman"s Own(R) Organics. Mr. Whalen was promoted to Vice President of National Foodservice and Brand Development in 2004, with management responsibilities across both Sales and Marketing. Now as Vice President of Marketing, Mr. Whalen will focus on building the value of the Green Mountain Coffee Roasters brand and increasing demand for the Company"s products. He holds a B.A. from Dartmouth College.

Scott McCreary, Chief Operating Officer for Green Mountain Coffee Roasters said, "I am very pleased that T.J. Whalen will be our Vice President of Marketing. Over the past three years he has played a key role in winning new accounts and growing the Green Mountain Coffee Roasters brand. T.J. has also been a driving force behind many of our recent growth initiatives. This transition allows for continued emphasis on many of the programs that are contributing to our strong growth rate. I am confident that T.J. will be successful in his new and expanded role within the Company."

Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade Certified(TM), signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Newman"s Own(R) Organics brands. While the majority of Green Mountain Coffee"s revenue is derived from its wholesale operations, the Company also operates a direct mail business and an e-commerce website (www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters. Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past five years as one of Forbes Magazine"s "200 Best Small Companies," for the past two years in the top ten on Business Ethics magazine"s list of "100 Best Corporate Citizens," and in 2004 as one of the Society of Human Resource Management"s "Best Medium Companies to Work for in America."

Kontakte

Green Mountain Coffee Roasters, Inc.
Rick Peyser, 866-881-7475
Dir. of Public Relations and Social Advocacy
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