13.6.2003: Meldung: Green Mountain Coffee: Distribution Agreement
WATERBURY, Vt.--June 13, 2003--Green Mountain Coffee Roasters, Inc. (NASDAQ:GMCR) announced today that it has signed an agreement with Standard Coffee Service Company, a national leader in the Office Coffee Service (OCS) industry, to distribute K-Cups(R) produced by Green Mountain Coffee. Based in New Orleans, Standard Coffee Service is one of the largest OCS companies in the U.S., and is widely recognized as an industry leader in servicing over 70,000 offices and businesses nationwide. A K-Cup is a pre-portioned single-serve cartridge that is used in conjunction with the Keurig(R) Single-Cup Brewer to brew a single cup of coffee or tea in 30 seconds.
Standard Coffee Service Company has chosen Green Mountain Coffee Roasters(R) as its exclusive supplier of K-Cups. The company plans to replace its existing Millstone(R) K-Cup business with 19 selections of Green Mountain coffee and six Celestial Seasonings(R) Tea offerings.
Bob Maurer, President and CEO of Standard Coffee Service Company said, "Green Mountain Coffee Roasters and Celestial Seasonings Tea are two brands that are well recognized for their outstanding quality. I believe that our customers across the U.S. will welcome Green Mountain Coffee Roasters" broad selection of K-Cups."
Sid Lindholm, National Distributor Selection Manager for Green Mountain Coffee said, "We are excited to be working with Standard Coffee Service Company on a national level. With our new agreement, now thousands of new customers coast to coast will be able to enjoy The Ultimate Coffee & Tea @ Work(sm). Standard Coffee Service Company continues to look for ways to exceed their customers" expectations. K-Cups from Green Mountain Coffee will certainly enhance this effort. We look forward to a long and mutually beneficial relationship with Bob Maurer and the Standard Coffee Service Company team."
The Standard Companies, Inc., is based in New Orleans and does business as Standard Coffee Service Company, and as Standguard Water Quality Assurance Solution in the water filtration industry.
Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and has been recognized by Forbes Magazine for the past three years as one of the "200 Best Small Companies in America." Green Mountain Coffee seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner. The Company contributes at least five percent of its pre-tax profit annually to support socially responsible initiatives, many of which it has supported for over 10 years. Business Ethics magazine recognized these efforts by ranking Green Mountain Coffee Roasters 8th overall on its 2003 list of "100 Best Corporate Citizens."
The Company roasts high-quality arabica coffees and offers over 90 coffee selections including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Newman"s Own(R) Organics brands. The majority of Green Mountain Coffee"s revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and an e-commerce website (www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters.
SOURCE: Green Mountain Coffee Roasters, Inc.