16.9.2003: Meldung: Green Mountain Coffee Roasters Announcement
This distinctive coffee has been several years in the making, and is based on both consumer and customer demand for more Fair Trade and organic flavored coffees. After extensive testing, a custom designed flavoring emerged that had all the characteristics necessary to meet the Company"s strict quality standards. In addition to this coffee"s Fair Trade certification, both the coffee and the flavoring are certified organic by Quality Assurance International (QAI). With the
addition of Organic Hazelnut Select, Green Mountain Coffee now offers four Fair Trade and organic flavored coffees, which include - Organic Viennese Cinnamon(TM), Spring Seasonal Organic Toasted Almond, and Newman"s Own(R) Organics Cafe Almond Biscotti.
Organic Hazelnut Select(TM) is a light roast coffee that has the flavor and aroma of roasted hazelnuts with a touch of creamy vanilla. Sweet and engaging. Beginning September 15th this new coffee will be available in 5-lb. bags, 12-oz. bags (whole bean or ground), and in 2.2-oz. fractional packs. To learn more about this coffee and the coordinating promotional materials, please call (800) 432-4627.
Green Mountain Coffee Roasters, Inc., is a leader in the specialty coffee industry and has been recognized by Forbes magazine for the past three years as one of the "200 Best Small Companies in America." Green Mountain Coffee seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner. The Company contributes at least five
percent of its pre-tax profit annually to support socially responsible initiatives, many of which it has supported for over 10 years. Business Ethics magazine recognized these efforts by ranking Green Mountain Coffee Roasters 8th overall on its 2003 list of "100 Best Corporate Citizens."
The Company roasts high-quality arabica coffees and offers over 90 coffee selections including single-origins, estates, certified organics, Fair Trade, proprietary blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Newman"s Own(R) Organics brands. The majority of Green Mountain Coffee"s revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and e-commerce website (www.GreenMountainCoffee.com) from its
Waterbury, Vermont headquarters.
CONTACT: Green Mountain Coffee Roasters
Rick Peyser, 866-881-7475