20.6.2003: Meldung: Horizon Organic Holding Corp.: $200 Million Sales Milestone
Wednesday June 18, 6:01 am ET
Company Continues to Build Momentum in Rapidly Growing Organic Foods Market
BOULDER, Colo., June 18 / Horizon Organic Holding Corporation (Nasdaq: HCOW - News), which markets the leading brands of organic foods, announced today that the company has reached a milestone of $200 million in sales on a trailing 12 month basis as of April 2003. Horizon Organic markets the leading brand of certified organic foods in the U.S., and the leading brands of certified organic milk in the U.S. and the U.K., and saw a 24 percent sales increase in the U.S. for the first quarter of 2003.
According to Datamonitor, organic dairy products are experiencing the highest growth rate in the organic food and beverage category, increasing nearly 60 percent over the past 5 years. With the escalating demand for organic products, Horizon Organic has continued its commitment to promoting health and well-being by launching innovative new options for consumers that are produced without antibiotics, growth hormones and dangerous pesticides. Horizon Organic has launched three first-to-market organic products over the last two years, including organic single-serve milk, organic fruit jels, and, most recently, organic infant formula.
"As the fastest growing segment of the grocery category, the $11 billion dollar organic food industry is continuing to increase by more than 20 percent annually, showing no signs of slowing down," said Chuck Marcy CEO of Horizon Organic. "The continued growth of Horizon Organic over the last year is testament to the increasing consumer demand for organic products."
This impressive growth, in contrast to the modest growth realized in the conventional food industry, was fueled in large part by the broadening acceptance of organic foods by both retailers and consumers, coupled with the continued high-quality, innovative products now available from Horizon Organic. Key milestones that Horizon Organic has reached in the last year include:
The recent announcement that this fall, the company will be launching the first and only USDA certified organic infant formula that meets FDA requirements for infant nutrition, Horizon Organic Infant Formula with Iron.
Last week"s announcement of three new yogurt products made especially for babies and toddlers, young children and teens: Horizon Organic Whole Milk Baby Yogurt, Horizon Organic Yo-Yos cup yogurt and Horizon Organic Yogurt Tubes. The new products are scheduled to hit retail shelves this fall and, along with the new infant formula, broaden Horizon Organic"s offerings to every member of the family.
First-ever distribution in the club store channel and strong distribution growth in the retail channel, both conventional and mass merchandiser formats. Horizon Organic products are now carried in more than 146 club stores and are in 62 percent of grocery stores nationwide. Horizon Organic retail distribution has increased more than 10 percent in the past year. Horizon Organic products are also available at more than 2,500 Starbucks stores nationwide, and in almost 100 percent of natural food stores.
Successful sell-in of single-serve milk into clubs stores. Club store distribution has helped drive sales of Horizon Organic single-serve milk, making it the third most broadly distributed Horizon Organic item.
Continued success in conventional grocery stores where Horizon Organic milk accounts for 67 percent of all organic milk sold and Horizon Organic dairy products account for about 62 percent of all organic dairy products sold.
All of the above have combined to drive strong growth in Horizon Organic"s flagship milk and dairy products. Last quarter in the U.S., milk sales surged 27 percent to $30.5 million, while dairy sales were up 21 percent. In the international market, the company"s sales benefited from the 2002 introduction of Rachel"s Organic branded milk in the U.K. and an expansion of Rachel"s Organic yogurt flavors.
About Horizon Organic
Horizon Organic Holding Corporation produces and markets the leading brand of certified organic milk and a full line of refrigerated, certified organic dairy products. The company also markets certified organic eggs and juices. Horizon Organic products can be found in conventional supermarkets and natural foods stores across the U.S. and in the U.K. For more information, visit www.horizonorganic.com .
Source: Horizon Organic Holding Corporation