2.8.2005: Meldung: Green Mountain Coffee Roasters Hires New Vice President of Sales

Green Mountain Coffee Roasters, Inc. today announced it has hired James Travis as Vice President of Sales, effective August 15, 2005. Mr. Travis brings more than 19 years of sales, trade marketing and business leadership experience within the consumer packaged foods industry. He has a proven track record of building successful teams and driving strong business results. Mr. Travis will report to Scott McCreary, Chief Operating Officer of Green Mountain.

"Jim brings outstanding sales and management experience to Green Mountain Coffee. We are particularly impressed by his broad management record of success in developing new business in emerging markets," said Mr. McCreary. "He is a seasoned executive who will bring valuable insights into leveraging our multiple channel growth strategy. I welcome Jim"s expertise and support in leading the organization and helping us to maximize our opportunities for growth."

Mr. Travis joins Green Mountain Coffee from Ocean Spray Cranberries, Inc. where he has been National Sales Manager. During his 10 years at Ocean Spray, he also held positions in customer management, category management, trade marketing and emerging markets. His previous experience includes sales management positions with Del Monte Foods.

Mr. Travis said, "I believe the Green Mountain Coffee Roasters(R) brand has tremendous potential, particularly in light of the Company"s leadership in coffee in the Keurig(R) single-cup brewer. I look forward to being part of the team and helping the Company grow."

Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade Certified(TM), signature blends and flavored coffees that sell under the Green Mountain Coffee Roasters(R) and Newman"s Own(R) Organics brands. While the majority of Green Mountain Coffee"s revenue is derived from its wholesale operations, the company also operates a consumer direct business through direct mail and an e-commerce website (www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters. Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past five years as one of Forbes Magazine"s "200 Best Small Companies," for the past three years in the top ten on Business Ethics magazine"s list of "100 Best Corporate Citizens," and for the past two years as one of the Society of Human Resource Management"s "Best Medium Companies to Work for in America."

Green Mountain Coffee Roasters, Inc.
Rick Peyser, 802-244-5621 x.1117
Director of Social Advocacy and Public Relations
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