29.5.2006: Meldung: Starbucks Coffee Company: $2.5 million commitment for the National Association for the Advancement of Colored People (NAACP)

Starbucks Commits $2.5 Million Over Five Years to NAACP
Friday May 26, 6:18 pm ET
Strategic Alliance Affirms Starbucks Commitment to Diverse Organizations

SEATTLE--May 26, 2006--Starbucks Coffee Company announced today a five-year, $2.5 million commitment, through cash and in-kind donation, for the National Association for the Advancement of Colored People (NAACP).

This strategic alliance will enable Starbucks and the NAACP to support programs and activities reflecting both organizations" on-going commitment to social and economic equality. In furtherance of this commitment, the NAACP and Starbucks will work together on an annual basis to designate those programs that will receive funding through Starbucks donations.

"The NAACP is proud to add Starbucks to its list of supporters," said Bruce Gordon, president and chief executive officer, NAACP. "We applaud Starbucks leadership role in supporting programs to ensure a society in which all individuals have equal rights and there is no racial hatred or racial discrimination."

"At Starbucks, we embrace diversity as an essential component in the way we do business," said Jim Donald, Starbucks president and chief executive officer. "We strive to promote an environment of respect and dignity for all, and positively contribute to communities in which we serve. At Starbucks we actively look for ways to support diverse organizations through volunteering, product donations and sponsorships. We believe our best opportunity to engage in the community is through these efforts and we are pleased to become an active partner of the NAACP."


Founded in 1909, the NAACP is the nation"s oldest and largest civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities, conducting voter mobilization and monitoring equal opportunity in the public and private sectors.

About Starbucks

Through the dedication of our passionate partners (employees), Starbucks Coffee Company has transformed the way people in 37 countries enjoy their coffee, one cup at a time. Starbucks is the premier purveyor of the finest coffee in the world, with more than 11,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering its customers the highest quality coffee and human connection through the Starbucks Experience, while striving to improve the social, environmental and economic well being of its partners, coffee farmers, countries of coffee origin, and the communities which it serves. Through Ethos Water, Starbucks demonstrates its long history of integrating a social conscience into all aspects of its business. The Company surprises and delights its customers by producing and selling bottled Starbucks Frappuccino® coffee drinks, Starbucks DoubleShot® espresso drink and Starbucks® superpremium ice creams through its joint venture partnerships, and Starbucks(TM) Coffee and Cream Liqueurs through a marketing and distribution agreement, in other convenient locations outside its retail operations. The Company"s brand portfolio includes superpremium Tazo® teas, Starbucks Hear Music(TM) compact discs, Seattle"s Best Coffee and Torrefazione Italia. These brands" unique and innovative personalities allow Starbucks to appeal to a broad consumer base.


Starbucks Coffee Company
Lara Wyss, 206-318-7100

Source: Starbucks Coffee Company
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