5.5.2004: Meldung: Green Mountain Coffee Roasters: Now #5 on Business Ethics Magazine"s List of Best 100 Corporate Citizens
GMCR Advances from #8 to #5 Second Year on List
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) has been named 5th overall on Business Ethics magazine"s 2004 list of the "100 Best Corporate Citizens." In this, the second year that the Company has appeared on this distinguished list, Green Mountain Coffee Roasters advanced from 8th (2003) to 5th rank overall. The Company joins other well known corporate citizens on this prestigious list including Fannie Mae (#1), The Timberland Company (#17), FedEx Corporation (#35), Wild Oats Markets, Inc. (#39), and Starbucks Coffee Co. (#45).
Now in its fifth year of publication, Business Ethics" 2004 list of the Best 100 Corporate Citizens has been compiled by KLD Research & Analytics of Boston. Seven stakeholder groups, including shareholders, minorities and women, community, environment, employees, customers, and non-U.S. stakeholders were identified, and formed the basis of measuring and rating each company"s performance. Sandra Waddock and Samuel Graves with the Carroll School of Management at Boston College did the data analysis.
The cover story in the Spring 2004 issue of Business Ethics noted that, "Bringing in top honors in service to overseas stakeholders were two firms: No. 1-ranked Fannie Mae and Green Mountain Coffee Roasters (No. 5). With farmer cooperatives in Peru, Mexico, and Sumatra, Green Mountain pays Fair Trade prices for coffee beans." The Company purchased 2.6 million pounds of Fair Trade coffee in its fiscal year 2003. This provided the small-scale farmers and their families who grew this coffee with a decent standard of living, by paying them a well above market price for their high quality crop.
Robert Stiller, President and CEO of Green Mountain Coffee Roasters, Inc. said, "It is an honor for Green Mountain to make Business Ethics" esteemed list two consecutive years, and to see our ranking advance from number eight to number five overall. I am particularly pleased that our efforts in purchasing and promoting Fair Trade coffees have been recognized. This recognition by Business Ethics reflects the support we have received from our employees, our customers, and our shareholders in making a positive difference in the world, while operating successfully as an innovative company in the specialty coffee industry."
"The 100 Best Corporate Citizens" is the cover story of the spring issue of Business Ethics, which for 17 years has encouraged businesses to adopt socially responsible practices. For additional information on this story, please visit www.Business-Ethics.com.
Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and has been recognized by Forbes Magazine for the past four years as one of the "200 Best Small Companies in America." Green Mountain Coffee seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner. The Company contributes at least five percent of its pre-tax profit annually to support socially responsible initiatives, many of which it has supported for over 10 years. In 2003, the Rainforest Alliance recognized Green Mountain Coffee Roasters with its highest award as its "Corporate Sustainable Standard-Setter" for the Company"s commitment to sourcing coffee in an environmentally and socially responsible manner. Business Ethics magazine recognized these efforts by ranking Green Mountain Coffee Roasters 5th overall on its 2004 list of "100 Best Corporate Citizens."
The Company roasts high-quality arabica coffees and offers over 100 coffee selections including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Newman"s Own(R) Organics brands. The majority of Green Mountain Coffee"s revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and an e-commerce website (http://www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters.
CONTACT: Green Mountain Coffee Roasters, Inc.
Rick Peyser, 866-881-7475
SOURCE: Green Mountain Coffee Roasters, Inc.