6.11.2003: Meldung: Green Mountain: Publix Adding Newman"s Own Organics Fair Trade Coffees
All Publix stores will be offering packages of the complete line of Newman"s Own Organics coffees, including Nell"s Breakfast Blend, Newman"s Colombian Especial, Newman"s French Roast, Newman"s Special Blend, Newman"s Special Decaf (SWP), and Newman"s Cafe Almond Biscotti. All six organic coffees are Fair Trade Certified(TM) by TransFair USA, and guarantee small-scale coffee farmers and their families with a fair and sustainable price for their crop.
Don Barberio, Vice President, Supermarket Channel at Green Mountain Coffee said, "I am very pleased that Publix has welcomed Newman"s Own Organics coffees to their grocery shelves. This represents a significant increase in the distribution of these fine coffees, roasted by Green Mountain Coffee Roasters. I look forward to working with the Publix team to grow the sales of Newman"s Own Organics Fair Trade coffees."
Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and has been recognized by Forbes Magazine for the past three years as one of the "200 Best Small Companies in America." Green Mountain Coffee seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner. The Company contributes at least five percent of its pre-tax profit annually to support socially responsible initiatives, many of which it has supported for over 10 years. In 2003, the Rainforest Alliance recognized Green Mountain Coffee Roasters with its highest award as its "Corporate Sustainable Standard-Setter" for the Company"s commitment to sourcing coffee in an environmentally and socially responsible manner. Business Ethics magazine recognized these efforts by ranking Green Mountain Coffee Roasters 8th overall on its 2003 list of "100 Best Corporate Citizens."
The Company roasts high-quality arabica coffees and offers over 90 coffee selections including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Newman"s Own(R) Organics brands. The majority of Green Mountain Coffee"s revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and an e-commerce website (http://www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters.
Green Mountain Coffee Roasters, Inc.
Frances Rathke, 800-545-2326 x. 1289