6.5.2003: Meldung: Horizon Organic mit Produktneuheit

Horizon Organic Holding Corporation (Nasdaq: HCOW - News), which markets the leading brand of certified organic foods, today unveiled the first and only USDA certified organic infant formula, offering parents who use formula an organic choice that is the next best thing to breast milk. Set to launch this fall on the West coast as a USDA-certified organic option to formula brands currently on the market, Horizon Organic Infant Formula with Iron meets all of the FDA requirements for complete infant nutrition for full-term, healthy infants and is produced without the use of antibiotics, growth hormones and dangerous pesticides.

"Horizon Organic recognizes that breast milk is the best source of nutrition parents can provide their child during the first year of life," said Chuck Marcy, president and CEO of Horizon Organic. "However, if and when a parent chooses to use formula, they"ll feel good knowing there"s now a healthy, organic choice that provides a strong nutritional foundation for their infant"s growth and development, and is the purest way to nurture their baby next to breast milk."

Developed by a panel of infant formula experts and brought to market by a trusted organic company, Horizon Organic Infant Formula with Iron was patterned after breast milk and contains high quality, certified organic fats, carbohydrates, and proteins, plus 27 essential vitamins and minerals that a healthy baby needs to thrive during its first 12 months.

As they learn about the launch, members of the pediatric community are greeting the new Horizon Organic product with enthusiasm, lending to the formula"s credibility as an important alternative to conventional brands. "As a pediatrician, I frequently recommend that whenever possible parents choose organic -- especially in the first year of a child"s life," said Jerry Rubin MD, pediatrician with Partners in Pediatrics based in Denver, Colorado. "This is incredible news for parents who formula feed their children. I"m excited that they now have the option to use formula that is produced without antibiotics, hormones and pesticides."

Crucial to the integrity of Horizon Organic Infant Formula with Iron, each ingredient -- as well as the finished product -- is tested and re-tested to ensure compliance with stringent food safety guidelines and FDA requirements for infant nutrition. In addition, every step of the ingredient and production process is carefully monitored to ensure compliance with USDA organic standards. Horizon Organic enters this category with a significant competitive advantage as the only current producer of USDA certified organic lactose, an essential ingredient in milk-based infant formula.

As the company"s initial foray into this untapped market, Horizon Organic Infant Formula with Iron will be launching first in California, Washington and Oregon. Available in powdered form, the product will be offered in both 13.2 ounce and 27.6 ounce cans, with a suggested retail price of $15.49 and $29.49 respectively. Horizon Organic Infant Formula with Iron will be sold at natural food stores, specialty retailers and select supermarkets in the fall of 2003.

For artwork please visit: www.horizonorganic.com

About Horizon Organic

Horizon Organic Holding Corporation produces and markets the leading brand of certified organic milk and a full line of refrigerated, certified organic dairy products. The company also markets certified organic eggs and juices. Horizon Organic products can be found in conventional supermarkets and natural foods stores across the U.S. and in the U.K. For more information, visit www.horizonorganic.com.

Source: Horizon Organic Holding Corporation
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