7.2.2007: Meldung: Timberland Company and Block Corporation Enter Licensing Agreement

The Timberland Company, a worldwide leader in premium footwear, apparel and gear for the outdoor industry, today announced an exclusive licensing agreement with Block Corporation, a top developer and marketer of work wear. Through this collaboration, Timberland PRO, a division of The Timberland Company, will expand its presence in the work wear apparel sector in both the United States and Canada.

Introduced in 1999, Timberland PRO is an integrated line of footwear, apparel and gear for working professionals who demand superior comfort, performance and protection on the job. Under the agreement, Block will drive development and distribution of a Timberland PRO® line of men"s work wear apparel.

"Timberland selected Block based on its expertise in the industry, its focus on function and its innovative practices, such as the use of organic materials, ergonomic designs, renewable materials and extended comfort features," said Stewart Whitney, General Manager and Vice President of Timberland PRO. "Timberland and Block share a strong commitment to providing working professionals with high-quality, functional products," added Whitney.

The Timberland PRO® apparel line will include long-sleeved woven and knit shirts, performance outerwear and pants. True to Timberland"s heritage, these items will deliver performance benefits such as extended comfort, moisture and heat management, high-visibility elements and innovative fabric technologies.

"This is a great opportunity to build the PRO® line in a way that will better serve the work consumer," said Whitney. "We"re confident that we can come to market in a powerful, successful way."

The Fall 2007 PRO® Apparel collection will be introduced at the Magic Show in Las Vegas, February 13-16, 2007 - booth number CA6129. Distribution will be targeted to regional and independent accounts, as well as catalog and online businesses.

"Timberland PRO is already an established, innovative work boot brand," said William Pope, Senior Vice President at Block Corporation. "This partnership with Block, a company with a heritage of quality and forward thinking research, will make Timberland PRO"s transition into work wear a natural one."

For more information about Timberland PRO, please visit www.timberlandpro.com.

About Timberland PRO

Building on the Timberland (NYSE: TBL - News) heritage of craftsmanship and quality, Timberland PRO is recognized as an industry leader in the design, engineering and marketing of premium-quality footwear and accessories for working professionals who require the best comfort and protection on the job. Timberland PRO embraces the company"s commitment of "doing well and doing good" - forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland PRO, please visit www.timberlandpro.com. To learn more about Timberland, please visit www.timberland.com.

About Block

Founded in 1921, Block is a leading designer, manufacturer and marketer of a broad line of high quality Men"s, Boy"s and Children"s apparel to all levels of retail distribution. Block"s product mix includes casual and dress shirts, pants and shorts, jeans wear, active wear, work wear and swimwear. The company is comprised of four principal divisions: Block Sportswear, Berkley Shirt Company, Play Fair Kidswear, Inc. and American Trouser. Block is a multi-brand company wherein we own or license the brands under which most of our products are sold. These brand names include Izod, Van Heusen, Geoffrey Beene, Hobie, American Blue, Big Daddy, Thomson, Panama Jack, National Geographic and Stanley.

Contact:
Porter Novelli
McKaela Moran, 212-601-8283

Source: The Timberland Company
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