Evolution Fuels: Program to Support Branding Strategy
Evolution Fuels, Inc. announced its plans for bringing increased public awareness to the advantages of the use of renewable fuels within the retail transportation fuels market as part of its branding strategy. The program will be implemented through its subsidiary, Big Star Informative Media LLC, also an affiliate of Big Star Media Group, Inc. (Pink Sheets:BMGI - News).
The Company's plan will include targeted messages to the public through various media outlets, as well as providing messages at the pump in the form of video clips to be displayed on monitors at each of the Company's fuel dispensers. The video clips are slated to feature recognizable celebrities who endorse the use of renewable fuels.
Big Star Informative Media LLC, a 50/50 joint venture between Evolution Fuels and Big Star Media Group, Inc., intends to apply for a grant through the U.S. Department of Agriculture's Biodiesel Fuel Education Program. This program provides competitive grants to eligible entities to educate government and private entities that operate vehicle fleets and the public about the benefits of biodiesel fuel use.
The Company believes that by proactively describing and delivering the facts regarding the advantages of alternative fuels, it will not only overcome many of the concerns about the industry, but will also allow the consumer to associate the Company's brand with a high quality, reliable product.
About Evolution Fuels, Inc.
The Company endeavors to market renewable transportation fuels at retail fuel stations that will provide blends of ethanol ranging from 10% to 85% (E10 to E85), and biodiesel blends from 5% to 20% (B5 to B20). The Company's plan calls for the development of a chain of renewable fuel stations that extend from Texas to Mississippi that will be a combination of "Evolution Fuels"-branded fuel stations/convenience stores and western-motif truck stops modeled after the Willie's Place Truck Stop in Carl's Corner, TX. The Company's Web site is www.evolution-fuels.com.
Forward-Looking Statements Disclosure
This press release may contain "forward-looking statements" within the meaning of the federal securities laws. In this context, forward-looking statements may address the Company's expected future business and financial performance, and often contain words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "seeks," "will," and other terms with similar meaning. These forward-looking statements by their nature address matters that are, to different degrees, uncertain. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can provide no assurances that these assumptions will prove to be correct. In connection with the "safe harbor" provisions of the federal securities laws, including the Private Securities Litigation Reform Act of 1995, important factors that, among others, could cause or result in actual results and experience to differ materially from the Company's anticipated results, projections, or other expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements, risks, and uncertainties, and by reference to the underlying assumptions.
Evolution Fuels, Inc.
Randy Hepler, Media & Investor Relations