08.10.09

Green Mountain Coffee Roasters: Executive Named "Responsible CEO of the Year"

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Corporate Responsibility Officer Magazine named Lawrence J. Blanford, President and CEO of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR - News), 2009 Responsible CEO of the Year in the Mid-Cap category.

The Mid-Cap category includes medium-sized, public companies (sales between $100 million and $2 billion). Mr. Blanford will accept the award tonight at the publication’s annual summit in Chicago.

“I am honored to receive this award on behalf of all GMCR employees,” said Mr. Blanford. “Our Company’s purpose is to change the way the world views business, and demonstrate that profitability goes hand-in-hand with social and environmental responsibility. It’s a great tribute to see our efforts recognized by an organization that celebrates these ideals.”

The CEO Awards recognize extraordinary accomplishments in corporate sustainability, governance, compliance, CSR, and philanthropy. GMCR’s “whole system” approach to corporate social responsibility includes donating at least five percent of its pre-tax profits to social and environmental projects in local and coffee-growing communities; maintaining a robust employee volunteerism program; offsetting 100% of its direct greenhouse gas emissions and investing in Fair Trade Certified™ coffee.

Before joining GMCR in 2007, Mr. Blanford was CEO at Royal Group Technologies Ltd., a Canadian building-supply company. Prior to the Royal Group, he was President and CEO of Philips Consumer Electronics North America.

GMCR was ranked 11th on Fortune’s 2009 list of the 100 Fastest-Growing Companies. Earlier this year, Forbes.com named the Company one of the 100 Most Trustworthy Companies based on its transparent accounting practices and prudent management.

About Green Mountain Coffee Roasters, Inc.

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee®, Green Mountain Coffee® and Newman’s Own® Organics coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee and Tully’s Coffee. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.GreenMountainCoffee.com and www.Keurig.com for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Services section of its web site, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to the Company’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

Contact:
Green Mountain Coffee Roasters, Inc.
Burke Jensen, 202-261-2892

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