19.2.2003: Meldung: Starbucks one of USA"s ""Most Admired Companies"

Today Starbucks Coffee Company (Nasdaq: SBUX - News) was named as one of FORTUNE magazine"s most admired companies in America. Ranked in the No. 9 spot, this is the first time the Company has been included on FORTUNE"s prestigious top 10 "America"s Most Admired Companies" list.

"It is an honor to be named by FORTUNE as one of the most admired companies in America," said Howard Schultz, Starbucks chairman. "This recognition is a validation of Starbucks long-term strategic plan, which includes sustained growth and worldwide expansion of our brand, while staying true to our core values as a company. Starbucks has grown from 15 stores and 100 employees in 1987 to more than 6,200 stores in 30 countries with approximately 65,000 partners (employees) serving more than 22 million customers worldwide each week. I am most proud that Starbucks has become a respected global brand, while maintaining our local relevancy in every community where we operate."

Criteria for the list included innovation, financial soundness, employee talent, use of corporate assets, long-term investment value, social responsibility, quality of management, and quality of products and services. FORTUNE magazine worked with the Hay Group, an independent consultancy firm, who asked 10,000 executives, directors, and securities analysts to select the 10 companies they admired most in any industry.

"This honor is a tremendous tribute to our people, whose passion for our customers has created one of the great global brands and a very successful company," said Orin Smith, Starbucks president and ceo. "We continue to believe that success comes not only by serving the highest quality coffees in the world, but by creating a wonderful work environment, which is essential if our people are expected to create an inviting atmosphere for our customers."

Words to Live By

The roots of Starbucks are steeped in its dedication to integrating its mission statement throughout all aspects of the business and corporate culture. The Starbucks mission is to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining its uncompromising principles as it grows.

The Company follows six guiding principles to help measure the appropriateness of its decisions: provide a great work environment and treat each other with respect and dignity; embrace diversity as an essential component in the way we do business; apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee; develop enthusiastically satisfied customers all of the time; contribute positively to our communities and our environment; and recognize that profitability is essential to our future success.

A Company with a Conscience

From its humble beginnings as a small regional coffee company, Starbucks has remained committed to corporate social responsibility. The Company has developed partnerships with organizations that support the people and places that grow its coffee and tea as well as the communities in which its partners live and work.

Starbucks helps improve the lives of coffee farmers and their families in coffee origin countries. For example, Commitment to Origins(TM) is Starbucks holistic approach to business, which includes paying premium prices for the highest quality coffees, establishing direct relationships with farmers, introducing revolutionary coffee purchasing guidelines, and offering a sustainable line of coffees at retail.

The Company"s corporate social responsibility annual report (available on Starbucks.com) provides transparency for its business practices, performance measurements and benchmarks for future reporting. The fiscal 2002 report will be available in the coming month.

Starbucks has many longstanding relationships with charitable organizations. In 1991, the first year that Starbucks became profitable, it partnered with CARE, the international relief and development organization, and the partnership continues today. Other partnerships include, Conservation International, Jumpstart, America SCORES, and Earth Day Network. The programs provide Starbucks partners and customers opportunities to give back to their communities through volunteerism.

Additionally, in an effort to bring the Starbucks Experience to ethnically diverse neighborhoods, in 1998, Starbucks formed a joint venture with Johnson Development Corporation, a company formed by Earvin "Magic" Johnson, to specifically serve these areas. This partnership, called Urban Coffee Opportunities, LLC (UCO), helps place Starbucks retail locations in ethnically diverse communities throughout the country, which results in jobs and services. The initial focus of the joint venture is African American and Hispanic communities.

About Starbucks

Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world, with more than 6,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled Frappuccino® coffee drinks, Starbucks DoubleShot(TM) coffee drink, and a line of superpremium ice creams through its joint venture partnerships. The Company"s other brands enhance the Starbucks Experience through best-of-class products: Tazo Tea Company offers a line of innovative premium teas, and Hear Music produces and distributes a line of exceptional compact discs.


Starbucks Coffee Company
Lara Wyss, 206/318-4620
NOD+ number is: 800/239-0317
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