20.06.03

20.6.2003: Meldung: Starbucks Coffee Comp.: Agreement to Enter Peru

Starbucks Signs Agreement to Enter Peru
Wednesday June 18, 4:05 pm ET

Entrance Marks the Debut of Special Peruvian Coffee that Promotes Biodiversity and Sustainable Economies for Farmers

LIMA, Peru-- June 18, 2003--Starbucks Coffee International, a wholly owned subsidiary of Starbucks Coffee Company (Nasdaq:SBUX - News), today announced that it has signed a licensing agreement with Lasino S.A. to open Starbucks retail locations throughout Peru. The first store is scheduled to open in Lima, Peru"s capital, during the second half of this year. "Starbucks is proud to have found an outstanding operator, Lasino S.A., who not only has expertise in the local marketplace, but also shares our business principles and people values," said Julio Gutierrez, president of Latin America, Starbucks Coffee International. "Peru has a very special significance to us as it is one of the countries where we buy our great coffee."

Building upon its alliance with Conservation International (CI) in Mexico and Colombia, Starbucks plans to introduce a single origin Peruvian coffee in these new stores. Sourced from CI"s Conservation Coffee project site in Peru"s Upper Tambopata Valley, this coffee is grown and processed using production methods that protect local biodiversity and provide economic and social benefits for local coffee farmers.

In addition to Peru, Starbucks recently announced plans to enter Chile later this year following its successful entry into Mexico and Puerto Rico. Starbucks is also exploring opportunities in other Latin American countries.
"We are very excited about this opportunity to bring the Starbucks Experience to our country," said Alfredo De Ferrari, chairman of Lasino S.A. "Peru offers great opportunities for Starbucks in building personal relationships with our customers, inspiring great coffee moments in our stores, and becoming an active and integral partner in our local community."

Lasino S.A. is part of a group led by Delosi S.A., a leading restaurant developer with more than 20 years of experience in the Peruvian market. The company operates recognized international brands such as KFC, Pizza Hut, Burger King and Chili"s Grill & Bar. The group is also developing the education sector in Peru as a licensee of the Mad Science brand, a fun way to introduce children to the world of science.
Starbucks Coffee International is a wholly owned subsidiary of Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee in the world, with more than 6,500 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The company is committed to offering the highest quality coffee and Starbucks Experience and conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business.

Source: Starbucks Coffee Company
Nach oben scrollen
ECOreporter Journalistenpreise
Anmelden
x