20.8.2003: Meldung: Starbucks Coffee Comp.: First Store Opening in South America

Starbucks Marks First Store Opening in South America with Introduction of Single Origin Peruvian Coffee
Tuesday August 19, 12:00 pm ET

Peruvian coffee represents socially and environmentally beneficial partnership with Conservation International

LIMA, Peru-- Aug. 19, 2003-- Starbucks Coffee International, a wholly owned subsidiary of Starbucks Coffee Company (Nasdaq: SBUX - News) today announced the opening of its first South American store in Ovalo Gutierrez of Miraflores, one of the most prominent business and restaurant districts in Lima, Peru. Starbucks and Lasino S.A. signed a licensing agreement earlier this year to open stores in Peru. Lasino S.A is responsible for managing the operations in the market.
To celebrate this milestone opening, Starbucks introduced a single origin Peruvian coffee sourced from Conservation International"s Conservation Coffee project site in Peru"s upper Tambopata Valley.

"We are excited to bring the Starbucks Experience to Peru," said Julio Gutierrez, president of Latin America, Starbucks Coffee International. "In addition to being our first market in South America, we are pleased to be able to introduce a local single origin coffee as we introduce Starbucks to Peruvians. By offering this coffee in the local market, we continue to build relationships with small-scale farmers and with the communities in which our stores are located."
Starbucks successfully entered the Latin American market with the opening of stores in Mexico and Puerto Rico in September of 2002.
"We see a great opportunity to grow the Starbucks brand in Peru," said Alejandro Des Maison, director, Lasino S.A. "The opening of the first Starbucks store in Peru is a first step in building a great and enriching relationship with our local customers by offering them the highest quality of coffee. Based on the strength of the Starbucks brand, and its focus on quality and legendary customer service, I am confident our Peruvian customers will quickly embrace the Starbucks Experience."

Starbucks Peru Coffee is sourced from Conservation International"s (CI) Conservation Coffee project site in Peru"s upper Tambopata Valley. This coffee is grown and processed using production methods that protect local biodiversity and provide economic and social benefits for local coffee farmers. Starbucks currently offers two other coffees in partnership with CI, Shade Grown Mexico and Conservation Colombia.

Lasino S.A. is part of a group led by Delosi S.A., a leading restaurant developer with more than 20 years of experience in the Peruvian market. The company operates recognized international brands such as KFC, Pizza Hut, Burger King and Chili"s Grill & Bar. The group is also developing the education sector in Peru as a licensee of the Mad Science brand, a fun way to introduce children to the world of science.

Starbucks Coffee International is a wholly owned subsidiary of Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee in the world, with more than 6,500 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The company is committed to offering the highest quality coffee and the Starbucks Experience and conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business.
For more information about Conservation International, go to www.conservation.org.


Starbucks Coffee Company
Katherine Cheng, 206-318-7880, 206-318-0270
Gabriela Llosa
Ernesto Calderon
Chirinos, Salinas &
Cateriano (Chisac), +511-242-6040, +511-9-722-4773

Source: Starbucks Coffee Company
Aktuell, seriös und kostenlos: Der ECOreporter-Newsletter. Seit 1999.
Nach oben scrollen
ECOreporter Journalistenpreise