21.07.04

21.7.2004: Meldung: CSR Reaches New Levels at Green Mountain Coffee

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) today announced that it has hired two new professionals and appointed an existing Vice President to form a team that will enhance the company"s focus on Corporate Social Responsibility and Environmental Affairs.
Michael Dupee joins Green Mountain Coffee Roasters as Vice President, Corporate Social Responsibility, reporting to CEO Robert Stiller. In this newly created role, Dupee will lead the vision, strategy, and execution for the Company"s Corporate Social Responsibility programs and assist in efforts to increase the understanding and recognition of these programs. In addition, he will perform activities to broaden the reach and resources of the Green Mountain Coffee Roasters Foundation. Dupee is a previous Green Mountain Coffee employee and formerly an active member of the
company"s Environment Committee. In the interim, Dupee was a Vice President at Goldman Sachs & Co. and received Law and M.B.A. degrees from Georgetown University.
Liam Brody joins the Company as Director of Sustainable Coffee. In this new role, Brody will focus his efforts on increasing Green Mountain Coffee Roasters" purchases and sales of sustainable coffees, including those that are Fair Trade Certified(TM). He comes to Green Mountain Coffee from the humanitarian aid agency Oxfam where he led
the organization"s response to the global coffee crisis over the past four years. During his career, Brody has lived and worked in many coffee countries, from Guatemala to Ethiopia. In the process he partnered with a variety of non-governmental organizations, coffee producers, social advocacy groups, students, and coffee roasters, including Green Mountain Coffee. Brody earned his Masters of Education in Administration, Planning and Social Policy from Harvard University.
Paul Comey has accepted the position of Vice President, Environmental Affairs. In this newly created role he will focus on refining and supporting Green Mountain Coffee Roasters" environmental mission and strategy development. Prior to this position, Comey served the Company as Vice President of Facilities and Process Engineering.
Robert Stiller, President and CEO of Green Mountain Coffee Roasters said, "I am very excited about the new team that we have put in place, and am confident that it will enable us to better demonstrate that sustainability and business success do go hand in
hand."
Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry, and has been recognized by Forbes Magazine for the past four years as one of the "200 Best Small Companies in America." The Company contributes at least five percent of its pre-tax profit annually to support socially responsible initiatives, many of which it has supported for over 10 years. In 2004 Business Ethics magazine recognized these efforts by ranking Green Mountain Coffee Roasters 5th overall on its list of "100 Best Corporate Citizens," and the Society of Human Resource Management rated the Company as one of the "Best Medium Companies To Work For in America."
Green Mountain Coffee Roasters roasts high-quality arabica coffees and offers over 100 coffee selections including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Newman"s Own(R) Organics brands. The majority of Green Mountain Coffee"s revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and an e-commerce website
(http://www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters.


CONTACT: Green Mountain Coffee Roasters, Inc.
Rick Peyser, 866-881-7475
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