7.11.2003: Meldung: Whole Foods Market: Purchase of Wind Energy
The wind-generated electricity will be supplied by Community Energy, Inc., the country"s leading marketer of wind-generated electricity. The initiative was implemented through a unanimous vote by all of the Mid-Atlantic region"s Store Team Leaders. "We have wanted to implement a renewable energy resource for our stores for some time,"says Muriel Ortiz, Whole Foods Market Tenley store Team Leader (4530 40th Street NW, Washington, DC). "By employing wind power, we are benefiting the environment and teaching our customers about a resource that is readily available for their homes."
The wind energy will be generated from the Mountaineer Wind Energy Center, the largest wind farm east of the Mississippi River. Located in West Virginia, the Mountaineer Wind Energy Center utilizes 44 1.5-megawatt wind turbines to produce approximately 176 million kilowatt-hours per year, enough to power over 25,000 Mid-Atlantic homes with one hundred percent clean energy.
"Whole Foods Market is directly leading the way to a cleaner and more secure energy future. With wind-generated electricity, there is no fuel, no smoke, no combustion and the more customers that follow the Whole Foods Market lead, the more wind farms will come on-line," said Brent Alderfer, the president of Community Energy.
Compared to the average electricity mix, Whole Foods Market will offset annually over 6 million pounds of carbon dioxide, a major greenhouse gas, from being expelled in to the air, in addition to over 43 thousand pounds of sulfur dioxide, a major contributor to acid rain and snow, brown clouds and regional haze. This amount of wind energy is the carbon dioxide equivalent to planting 480,000 trees, or saving over 6 million miles of automobile drive-miles or removing 984 cars off of the road each year.
As one of the largest private purchasers of wind energy in the nation, Whole Foods Market plans to make available in-store materials explaining the process of wind energy and highlighting its benefits. In addition, Whole Foods Market will extend the opportunity for its customers to join the initiative and register to receive wind energy in their homes.
"Whole Foods Market believes in educating its customers on the benefits of a variety of environmentally safe products from food to body care products. Now we have yet another opportunity for our customers to join our team through wind energy purchases and work together for the good of the environment,"says Ortiz. Whole Foods Market will begin in-store customer registration for wind energy in January 2004.
About Whole Foods Market(R)
Founded in 1980 in Austin, Texas, Whole Foods Market (www.wholefoodsmarket.com) is the world"s largest natural and organic foods supermarket. In fiscal year 2002, the company had sales of $2.7 billion and currently has 145 stores in the United States and Canada. Whole Foods Market"s Mid-Atlantic region includes 24 stores throughout Maryland, Pennsylvania, Virginia and Washington, DC. The Whole Foods Market motto, "Whole Foods, Whole People, Whole Planet"(TM) captures the company"s mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support, and environmental improvement. Whole Foods Market and Harry"s Farmers Market(R) are registered trademarks owned by Whole Foods Market and its affiliates. The company employs more than 27,000 team members and has been ranked for six consecutive years as one of the "Top 100 Companies to Work for"in America by Fortune magazine.
About Community Energy, Inc.
Community Energy, Inc. (CEI), headquartered in Wayne, PA, is the leading marketer of wind-generated electricity, under the NewWind Energy(TM) brand, in the nation. CEI has successfully ignited the market for over 200 megawatts of new wind resources and markets wind energy from five of the seven wind farms in the mid-Atlantic. More information is available at www.communityenergy.biz.
SOURCE: Whole Foods Market, Inc.
or Jennifer Smartt, 617-272-8366