04.03.15

Keurig Green Mountain: Partnership with DS Services

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Waterbury, Vermont - Keurig Green Mountain, Inc. (Keurig) (GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and DS Services of America, Inc. (DS Services), a subsidiary of Cott Corporation (Cott) (NYSE:COT; TSX:BCB) and a leading bottled water, coffee and tea direct-to-consumer services provider, today announced a multi-year agreement to offer DS Services’ Javarama® coffee in K-Cup® packs for use in Keurig® hot brewing systems.

“We’re excited to expand our Keurig Authorized Distributor relationship with DS Services by offering their popular Javarama® brand to customers in K-Cup packs,” said John Whoriskey, President, U.S. Sales & Marketing for Keurig. “With over 400 varieties from 60 brands already available in the Keurig hot brewing system, Javarama® coffee will be a welcome addition to the Keurig family.”

Exclusively available to DS Services customers, the companies plan to launch the new Javarama® K-Cup® packs in March 2015, featuring Javarama® Signature Medium Roast and Dark Roast profiles. Since 1995, DS Services has provided high end proprietary gourmet coffees through its Javarama® brand. DS Services office and residential customers from coast to coast have enjoyed the specialty coffeehouse taste and have relied on the consistent quality of the brand. Now, all Javarama® K-Cup® packs will be marked with the Keurig Brewed® seal indicating the product has passed rigorous testing, assuring the quality, taste and integrity consumers expect from the Keurig® brand.

“Our customers love the Javarama® brand for its coffeehouse quality taste and now they will be able to enjoy it with the convenience of their Keurig® brewers in homes and offices,” says Brian Miller, Chief Commercial Officer, DS Services.

Keurig® hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup or carafe of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. With Keurig® 2.0 brewing systems, consumers continue to get the same Keurig quality, simplicity, and beverage choice they expect with 60 brands and over 400 beverage varieties currently available, all brewed with Keurig's new beverage-optimizing brewing technology.

About Cott Corporation and DS Services of America, Inc.

Cott is one of the world’s largest producers of beverages on behalf of retailers, brand owners and distributors, and has one of the broadest home and office bottled water and office coffee services distribution networks in the United States, with the ability to service approximately 90 percent of U.S. households, as well as national, regional and local offices.

Cott produces multiple types of beverages in a variety of packaging formats and sizes, including carbonated soft drinks, 100% shelf stable juice and juice-based products, clear, still and sparkling flavored waters, energy drinks and shots, sports drinks, new age beverages, ready-to-drink teas, beverage concentrates, liquid enhancers, freezables and ready-to-drink alcoholic beverages, as well as hot chocolate, coffee, malt drinks, creamers/whiteners and cereals. Cott’s large manufacturing footprint, broad distribution network, substantial research and development capability and high-level of quality and customer service enables Cott to offer its customers a strong value-added proposition of low cost, high quality products and services. In addition, Cott, through its new DS Services division, is now a national direct-to-consumer provider of bottled water, office coffee and water filtration services offering a comprehensive portfolio of beverage products, equipment and supplies to approximately 1.5 million customers through its network of over 200 sales and distribution facilities and daily operation of over 2,100 routes.

With approximately 9,500 employees, Cott operates approximately 60 manufacturing facilities and 180 distribution facilities in the United States, Canada, the United Kingdom and Mexico. Cott also develops and manufactures beverage concentrates, which it exports to approximately 50 countries around the world.

About Keurig Green Mountain, Inc.

As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (GMCR), is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com
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