Whole Foods Market: New Brand
AUSTIN, Texas - Whole Foods Market, Inc. (WFM) today announced the name of its new streamlined, value-focused brand: 365 by Whole Foods Market. Slated to begin opening in 2016, the new stores will offer convenience and everyday low prices on natural and organic products that meet the company's industry-leading quality standards.
Jeff Turnas, a 20-year Whole Foods Market veteran, will serve as president of 365 by Whole Foods Market and will be based at the company's headquarters in Austin. Turnas has held various leadership positions on both the product and operations fronts, including president of the company's North Atlantic Region, and most recently as president of its U.K. Region.
"We are excited to introduce 365 by Whole Foods Market to bring healthy foods to even more communities with a fresh, quality-meets-value shopping experience that's fun and convenient," Turnas said. "A modern, streamlined design with innovative technology and a carefully curated product mix will offer an efficient and rewarding way to grocery shop."
"For the past 37 years, we have built our company by leading with high quality standards and continuous innovation. We are excited for the next evolution to extend our offerings to a broader audience in a way that complements our successful Whole Foods Market brand," Turnas said.
About Whole Foods Market
Founded in 1978 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com) is the leading retailer of natural and organic foods, the first national "Certified Organic" grocer, and uniquely positioned as America's Healthiest Grocery StoreTM. In fiscal year 2014, the Company had sales of approximately $14 billion and currently has 421 stores in the United States, Canada, and the United Kingdom. Whole Foods Market employs approximately 90,000 team members and has been ranked for 18 consecutive years as one of the "100 Best Companies to Work For" in America by Fortune magazine.
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